In keeping with Insomniac’s ongoing international expansion, the company announced it has entered into a partnership with ALDA. Insomniac acquired a 50 percent stake of the Amsterdam-based company. ALDA is a leader in the development, production, and promotion of dance music events and experiences around the world. Together the two premier production companies will expand the dance music scene to a broader international audience. They will bring their brands around the globe and expand their footprint in Europe, Asia, and the United States.
Quotes from company leadership
Insomniac founder and CEO, Pasquale Rotella, gave the following statement:
Allan, David and the entire ALDA team are first-class event producers, and friends I’ve known for many years. We’ve wanted to work together for quite some time, so this partnership feels very natural. By aligning our businesses we can bring the world-class experiences that both Insomniac and ALDA are known for to the US and exciting new places around the world.
ALDA CEO Allan Hardenberg added the following statement:
“We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision.”
Over the last 25 years, Insomniac has grown into the premier dance music production company. It has produced more than 2,000 events, including Nocturnal Wonderland, the longest running dance music festival in the U.S., and Electric Daisy Carnival (EDC), North America’s largest dance music festival. Insomniac’s international portfolio includes events in 8 countries. Currently, Insomniac features events including EDC Japan, EDC China, and EDC Mexico. EDC Mexico is currently the largest dance music event in that country.
With more than 180 shows produced in more than 30 countries, ALDA leads the international dance music scene. The company produces outdoor and indoor festivals, tours and events. These include AMF, the largest indoor music festival in The Netherlands, A State of Trance, the world’s leading trance event and New Horizons Festival, one of the largest electronic music festivals in Germany. ALDA will continue to operate as an independent company under co-founders Allan Hardenberg and David Lewis.