NYC Event Recap
The iconic Sony Corporation is known to bring great joy to audiences. From the ever appealing PlayStation gaming console to high-quality technologies for the home and business and its globally renowned music platform, Sony Music, the stellar megacorp of ingenuity is on the cutting edge of technology.
This year, 2018, marks their third installment of the “Lost In Music” brand campaign. An immersive pop-up space in New York City’s trendy SoHo neighborhood that hosts the best in Sony technology and Sony Music Artists.
Sony prepared to deliver original and groundbreaking entertainment technologies to audiences at “Lost In Music”. The experience included a roster of buzzworthy talents from among the Sony Music Artists, as well as the unique opportunity of creating one’s very own song to capture the spirit of “Lost In Music”. Sony has outdone themselves with an immersive musical experience that puts the music technologies into the hands of its attendees. One such example is an immersive music technology that records one’s heartbeat and movement to fuel the creation of new music.
Lost In Music
OneEDM had the pleasure to attend the live performance of U.K. hot hitmakers Snakehips for the recording of the weekly YouTube feature, “Lost In Music online show”. Our staff also had the pleasure of creating an original song within the “Lost In Music” experience. Their hearts are still racing from this exhilarating musical happening.
Step 1 – HeartBeat Chamber
Step 2 – Drum Kit
Step 3 – Floor Sequencer
Step three, the super fun Floor Sequencer, an interactive way to add guitar elements to your track but with your feet. As you step on the mat, each square lights up and plays different tones and notes to help you decorate your track in the most unique way, think of Tom Hanks in “BIG”.
Step 4 – Gesture Synth
Step 5 – Vocal Booth/Vocal Looper
Step 6 – Video Stage
Here is where you can rock out in front of the Sony RXO camera and make your music video debut. 30 seconds to let loose and shake your hips like Beyonce or Shakira to your very own song. As you work the camera your video plays on the big screen so the whole room can be dazzled by your main stage moves. Be free, lose all restrictions, because this is your time and Sony is here to provide that platform for you to do it.
Step 7 – Final Mixdown
The final step is where it all comes together. Place your key and your hand down, as the Sony technology mixes your track. After a few short seconds, you can receive your track via email, barcode, or text message and instantly share to Facebook or Twitter.
Additionally, Sony has installed within the pop-up, a five-minute experience of The Multi-Dimensional Audio room. Thirteen speakers with audio coming from every direction that envelopes and captivates you into a phonic nirvana. Could this be a possible taste of the future for Sony Corp?